How does CHIMA leverage social media

CHIMA utilizes social media platforms as a mechanism for disseminating updates to stakeholders, thereby ensuring that content originating from other digital venues such as echima.ca, cchim.ca, or the CHIMA Connection e-newsletter reaches a wider audience. This strategy allows people to redistribute posted content, to foster a favourable perception of the profession cost-effectively. Additionally, CHIMA limits its interactive engagements on social media platforms, redirecting inquiries to a central support center to guarantee consistent and appropriate responses.

We are pleased that through the organization’s active investment in communication, including ad spending to create awareness of the profession, Brand24, an independent media monitoring platform, has assessed that the organization has a brand presence greater than 50% of brands on the internet.